Load Balancing


The performance of your servers has the potential to directly influence both your online brand experience and your revenue. Not only will users click elsewhere if your website does not load quickly, but you may even lose rankings on search engines as Google’s algorithms now reward websites with pages that load quickly.

Load balancing is a straightforward concept but one that can make a big difference to your website performance and its availability.

In most cases, a physical load balancer sits in front of your servers or server cluster to distribute traffic according to a set of configuration rules. The load balancer will continuously check the health or availability of the servers, website or application within the hosting platform.

By load balancing your servers, you can guarantee a faster user experience whilst also providing higher availability as your website is better protected from a single point of failure at the server level.

Contact a PMGC solutions consultant to discuss your requirements on 020 7287 9928 or email us at sales@pmgchosting.com.